“REJECTION”… Quite a sore topic to discuss but what better way to start the new year than with a fresh perspective on your fashion business? Countless times I have heard people of African descent complain about the lack of diversity (in terms of design and clothing origin) in major international retail stores. We either complain …

5 Reasons Why African Fashion Brands Are Rejected By Retailers Read More »

Over the past decade or so, demand for fashion from our corner of the world seems to have grown. Of course, this is in no way intended to discredit fashion from the other regions of Africa. I did a little (actually a lot) of digging around and the conclusion I have drawn is that a …

How West Africa Became a Fashion Powerhouse Read More »